Bespoke nutrition plans built around your fitness goals, your lifestyle, and the right mindset. Not a generic template — yours.
We've made it simple. Four steps from sign-up to a nutrition plan you'll actually love following.
Fill in a short questionnaire about your goals, fitness level, dietary preferences, and lifestyle. Takes 3 minutes.
Our nutrition experts craft your personalised plant-based meal plan with macro targets, recipes, and shopping lists.
Receive your full plan within 48 hours and start cooking incredible plant-based meals built for your goals.
Monthly plan updates ensure you keep progressing as your fitness improves and your taste evolves.
No hidden fees, no subscriptions you forget to cancel. Just the right plan for where you are right now.
Perfect for curious beginners
Forever free
Built around your exact goals
One-time, then $19/month to refresh
Maximum results, full support
Per month, cancel anytime
Food is just one part of transformation. We weave in mindset principles that make the change stick — for life, not just for a week.
We help you see yourself as someone who eats plants — not someone trying to. That identity shift is everything.
Vague goals fail. We help you set precise, motivating outcomes that pull you forward even on the hard days.
We attach plant-based habits to things you already do so they become automatic rather than effortful.
"Within two weeks I had more energy, my training was better, and I'd lost 4kg without trying. The personal plan was worth every penny. The shopping lists alone saved me hours."
"The coaching package changed how I think about food entirely. It's not a diet. It's a completely different relationship with eating. I'm fitter at 34 than I was at 24."
"I was sceptical about the mindset coaching aspect but it's genuinely what made this stick. 9 months in and I still don't miss meat. At all. This is my life now."